Marketing Manager

Location: Warsaw
Employment Type: Full-Time
Workplace Type: Hybrid

About Pexapark

Pexapark is the trusted provider of PPA benchmark prices, market intelligence, and advisory services for renewable energy.

Offering a comprehensive suite of solutions, we empower energy market participants to build strong investment business cases, execute successful transactions, and optimise portfolio revenues and risk management strategies.

Founded in 2017 by seasoned energy traders, Pexapark has grown into a leading authority on renewable energy pricing and market insights.

Our mission is to accelerate the transition to net zero by fostering an efficient and transparent renewable energy market.

The Role

We are seeking an experienced Marketing Manager with a focus on social media, and lead generation activities. This role reports to the VP, Marketing, based in London.

How will you help:

Owning Lead Generation – devising and executing multi-channel marketing campaigns to generate new inbound leads; creating campaign assets (emails, creative visuals, landing pages, forms, drip campaigns, audience lists; working with Marketing Ops and Sales to manage and optimize the lead process; audience segmentation and analysis, data hygiene; reporting and analysis of campaign KPIs for ongoing optimization.
Organic Social Media Marketing (LinkedIn) – you will be working with the VP, Marketing to develop and execute Pexapark's organic social media strategy to build our follower base and drive engagement; working with key stakeholders across Marketing and the wider business to plan the social media schedule for corporate, marketing and content posts on LinkedIn to support our marketing strategy; creating visual assets and writing engaging social posts; tracking and reporting on KPIs; providing guidance and training to internal stakeholders on how to support the social media strategy.
Supporting Paid Advertising – Supporting our Digital Marketing Specialist who owns paid social media and search, to ensure alignment with our organic social media strategy.
Podcast Marketing – Supporting with the set-up and promotion of our bi-weekly podcast, using BuzzSprout and our website.

What you’ll bring:

3+ years of demonstrated experience in B2B marketing
Proficiency in Pardot and Salesforce
Proficiency in marketing via LinkedIn
Excellent verbal and written communication skills, with experience engaging cross-functionally with stakeholders
Strong analytical skills to enable data-driven decision-making, optimize campaign performance, and enhance overall marketing efficiency.
Good working knowledge of MS Excel
Prior exposure to the energy or renewables industry is advantageous
A basic knowledge of HTML, and experience with CMS platforms would be helpful
A good sense of humor

How We Work

At Pexapark, we have our own way of doing things. The secret sauce that makes up Pexapark’s culture is made up of six ingredients:

Be an entrepreneur – We have a bias to action
Deliver “WOW” – What we do, we do well
Put the customer interest first – We help our customers succeed
Be accountable – Everyone at Pexapark is responsible for success, “If it is to be, it is up to me”
Systematic and data-driven – We evaluate our decisions for biases and overcome them through data and reflected processes
Be humble – We admit when we’re wrong and don’t blame each other

We Offer

The opportunity to substantially influence major decisions in the energy sector, supporting the transition to net zero
A highly flexible environment with hybrid working possibilities
Options for equity participation in our company
Opportunity to travel to company and industry events
A fun scale-up culture made up of an internationally diverse team of renewable energy experts and seasoned professionals
Company bonus scheme

Not sure if you check every box? We’d still love to hear from you! We embrace diversity and welcome applicants from all backgrounds. Your unique experiences add value to our team, and a willingness to think big makes you a strong candidate!