Marketing Operations Manager

Location: London
Employment Type: Full-Time
Workplace Type: Hybrid

About Pexapark

The journey began in August 2017, when energy traders Michael Waldner and Luca Pedretti, together with software entrepreneur Florian Müller, set out to do their share in shaping the renewable energy transition.

Our Purpose – We make renewable energy markets more efficient to accelerate the energy transition.

Our Vision – Be the global leader in market data, insights and services, enabling customers to succeed in renewable energy markets.

Our Mission – Empower clients with transparent, accessible market intelligence, innovative analytics, and facilitation of energy transactions.

Pexapark is now looking to further expand its success story on the back of a recent 20 million EUR Series C funding round.

The Role

As the Marketing Operations Manager, you will play a crucial role in enhancing the efficiency and effectiveness of our demand generation efforts. This position requires a growth mindset with strong analytical skills and a proven track record in marketing operations, ideally within the tech industry.

The successful candidate will collaborate closely with the wider Commercial Operations and Marketing teams, to drive and strengthen our Sales and Marketing funnel efficiency.

How will you help:

• Data hygiene. Oversee data quality within marketing systems (Pardot) to ensure accurate reporting, segmentation and audience targeting.
• Prospect qualification. Develop, monitor and continuously optimise lead scoring and grading to ensure the SDR team can prioritise the most relevant Marketing qualified leads (MQLs). Own the process journey to Sales Qualified Leads.
• Campaign performances. Analyse the marketing campaign performances and funnel conversion rates, identify growth opportunities and provide practical improvement suggestions.
• Reporting. Build and maintain reports & dashboards to track the performances of the marketing activities and their return on investments (ROI).
• Technology. Administer the marketing tech stack, including implementation, feature enhancement, and usability.

What you’ll bring:

• 4+ years of demonstrated experience in marketing operations, marketing automation.
• Proficiency in Marketing Operations tools with a specific emphasis on familiarity with Marketing Cloud and Marketo and/or Pardot. Knowledge of other relevant tools marketing automation tools is advantageous.
• Certification in Pardot / Marketing Cloud is essential
• Skills in project management, encompassing the ability to lead initiatives and secure agreement from stakeholders.
• Strong analytical skills to enable data-driven decision-making, optimise campaign performance, and enhance overall marketing efficiency.
• Experience building processes to deliver cross-functional value will be an advantage.
• A critical thinking and a solution-oriented mindset is vital. Being receptive to new ideas and a willingness to iterate quickly are important qualities.
• A good sense of humour.

How We Work

At Pexapark, we have our own way of doing things. The secret sauce that makes up Pexapark’s culture is made up of six ingredients:

• Be an entrepreneur – We have a bias to action
• Deliver “WOW” – What we do, we do well
• Put the customer interest first – We help our customers succeed
• Be accountable – Everyone at Pexapark is responsible for success, “If it is to be, it is up to me”
• Systematic and data-driven – We evaluate our decisions for biases and overcome them through data and reflected processes
• Be humble – We admit when we’re wrong and don’t blame each other

We Offer

• The opportunity to substantially influence major decisions in the energy sector, supporting the transition to net zero
• A highly flexible environment with hybrid working possibilities
• Options for equity participation in our company
• Opportunity to travel to company and industry events
• A fun scale-up culture made up of an internationally diverse team of renewable energy experts and seasoned professionals
• Company bonus scheme

We’re proud to have a truly international team where everyone can contribute and have their voices heard. Inclusive teams help to ensure every employee feels respected, empowered to contribute towards our mission, and able to progress in their careers. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.